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25: Great teams

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Creating, leading, or belonging to a great team is a privilege.

Like a great childhood, a great team has lasting effects on us that we wouldn’t change for the world. What makes a great team? And how do you know when you’re on one?

  1. Initiative. Members step up for challenges outside their comfort zone.
  2. Committed. Members show up for reasons beyond the dollar alone.
  3. Good stewards. Of time, attention, energy, resources. Self-sustaining.
  4. Time. Members want to spend it together.
  5. Trust. No babysitting. Members are treated like–and behave like–adults.
  6. Growth. Members are becoming–or helping others become-A Players.
  7. Respect. Opinions, values, and apologies are all accepted and honored.
  8. Tough-love. Members are relationally strong enough to challenge each other.
  9. Protective. Members actively reject ‘bad fits’ for the benefit of the team.
  10. Pride. Members are all proud of the work they do together.

Great teams are rare. How many of these does your team have? Which could you bring to your team?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.