Fascinating thing about website owners…
A website is needed… So a website is made.
When it’s done, you hope it’s amazing. And when you think about improving it, you do one of two things:
- You tweak things based on your own preferences, or based on what you saw someone say in a blog post. Or,
- You look at your stats and make improvements based on what you think that data is telling you.
Here’s the fascinating part…
At no point at all during the process of trying to make that website better for those you wish to serve, do you speak to those you wish to serve.
At no point does a real conversations occur.
Either because it feels awkward, or because you don’t know what to ask. Either way, listening isn’t happening.
If they are who it’s for… and your marketing message is one of the most important things to your business… are you spending as much time speaking with these people as you should, given the importance of this?
What would happen if you circumvented the guesswork and “latest hacks”, and just picked up the phone?
(P.S. Our Creative team is exploring this fascination in detail. If this is something you’re experiencing, let me know on social media and I’ll pass your thoughts along. There may be something in it for you.)