It’s not the oft-celebrated-yet-normally-short-lived ‘hustle’ that makes things happen.
Rather, it’s the act of behaving like moving water:
- A strong current pushes everything forward. It can power (or destroy) cities, and carve a path through a mountain. When there’s an obstacle, it either finds a new path or–over time–makes a way right through it.
- Without good leadership and good communication, there is only sitting water. This only creates stench and bacteria. It settles into the lowest point. Stark contrast to the creative–or destructive–power of a current.
When we’re doing important work, it’s our responsibility to be the current. It creates change for our peers, our market, and our culture. Leave the sitting water approach for others.
Tip: Increasing your company’s communication skills through better marketing can transform your presence, sales, and impact. BuiltForImpact.net can help make that happen.