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18: Fake-work

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Passionate people put a lot of themselves into their work. While writing about distractions a couple of days ago, I touched upon a parasite of the passionate: ‘fake-work’.

Fake-work is when you feel like you’re working, but you’re really not. It takes time, but without the sensation of forward-motion in ways that matter.

Here are some examples to help you spot it when it happens:

  1. Thinking but not deeply enough to drive any thought, situation, or idea forward. This is ‘worry’ in disguise.
  2. Checking and re-checking things at a rate that exceeds practical utility. E.g. checking your email every 15 minutes. This is ‘flailing’ in disguise.
  3. Unstructured ‘research’ or unstructured reading. E.g. watching an ‘important’ life-hack YouTube video when you should be creating. This is ‘procrastinating’ in disguise.

Work hard on things that matter. Don’t let fake-work steal your valuable time.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.