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110: Giving away your secrets

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How brave are you?

Most teams wouldn’t doubt their answer until asked to give away their trade secrets. That which they believe makes them competitive, or unique.

So, if you could give away your secrets, would you? For example:

  • Your team’s secret sauce: Giving it away means it’s no longer secret. It also means your genius is finally truly on display for others to make a remark about.
  • How you cut costs or double value: Giving it away means others can do it too. It also means your distinction is easily (favorably) compatible to the marketplace.
  • How you systemize transformation: Giving it away means others can do it too. It also means your audience is better informed and feels safer in your care.

Giving it away means others can do it, too. “Others” includes your target audience. Doing so is an opportunity to serve more deeply.

Are you brave enough?


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