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105: Sales isn’t a role

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On effective teams, “sales” isn’t a role.

It’s conventional wisdom: “Salesperson bends their arm so Production people can do Product things”. Except:

  • Educating a prospect is sales.
  • Educating a client is sales.
  • Helping them evaluate is sales.
  • Enrolling them with the best fit for them is sales.
  • Onboarding and guiding them is sales.
  • Production is sales.
  • Delivery is sales.
  • Support is sales.

“Sales” means sharing your mindset with those it’ll benefit–and keeping them there. It keeps them moving them toward their goals, removing self-doubt.

The entire team is responsible for that.

Sales isn’t a role. It’s every role.


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You are creating what matters.

So how can we help you
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