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105: Sales isn’t a role

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On effective teams, “sales” isn’t a role.

It’s conventional wisdom: “Salesperson bends their arm so Production people can do Product things”. Except:

  • Educating a prospect is sales.
  • Educating a client is sales.
  • Helping them evaluate is sales.
  • Enrolling them with the best fit for them is sales.
  • Onboarding and guiding them is sales.
  • Production is sales.
  • Delivery is sales.
  • Support is sales.

“Sales” means sharing your mindset with those it’ll benefit–and keeping them there. It keeps them moving them toward their goals, removing self-doubt.

The entire team is responsible for that.

Sales isn’t a role. It’s every role.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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